Following the success of last year’s conference in its first-ever virtual form, we are once again hosting the conference virtually. This year it’s the week of Cinco de Mayo – May 4-7th, 2021

Registration is once again free. Last year we had over 10,000 registrants and we now expect to double that this year. The LAMC was one of the first music conferences to go digital and the first one in the Latin space.  The setup and layout for LAMC 2021 will be very similar to what we did last year.  Four days of panels, workshops, showcases, and networking with many of the creatives and executives moving the Latin music industry forward.

This year we will have discussions on subjects as varied as Afro Latinism to the boom from the recent successful Netflix series, “Rompan Todo” to creating during this pandemic, touring, and artist finances.  We will once again recognize women in the industry via our “Wonder Women of Latin Music” awards (presented by Amazon).  

LAMC 2021 Schedule

Tuesday, May 4th

PANEL: Tengo La Voz! Digital Marketing and Promotion 
Presented by: Symphonic Distribution 

Ady Harley (Facebook & Instagram) – moderator, AJ Alvarez (Symphonic), 
Gil Gastelum (Cosmica Artists), Mayna Nevarez (Nevarez Communications), 
Henrique Fares Leite (TikTok), Paul Dryden (ATO)

LAMC Talks with Billboard Latin: C. Tangana with Leila Cobo

WORKSHOP:Apple Music: Integraciones y Herramientas para Artistas 
With: Jennifer D’Cunha  & Analuz Vizarretea

PANEL: Wonder Women of Latin Music 
Presented by: Amazon Music LAT!N

Maria Fernandez (Sony Music), Gabriela González (ASCAP), 
Alicia Arauzo (Universal Music España), Gabriela Martinez (Warner Music Latin), 
Sandra Jimenez (YouTube Music), Laura Tesoriero (The Orchard) – moderator

LAMC Talks with KEXP El Sonido: Mon Laferte with Albina Cabrera 

WORKSHOP:peermusic: Fundamentals of Songwriting
Presented by: Yvonne Drazan 
With: Mala Rodriguez, Frank El Medico & Micky Huidobro (Molotov)

LAMC Talks with NPR alt.Latino: Ana Tijoux with Felix Contreras 

WORKSHOP:KRK Presents Behind the Board with Dave Pensado and Friends 
Josh Gudwin, Dave Way, Rafa Sardina & Dave Pensado

Indie Showcase 
Presented by: Latido Music by mitú

Performances by: Pachyman, maye, KHEA, YEИDRY, Villano Antillano, Flor De Toloache, Los Master Plus

Wednesday, May 5th

PANEL:Streaming Strategies 
Presented by: The Orchard

Amaya Mendizabal (Amazon Music), Ariel Chichotky (Dale Play Records), 
Inés Sapochnik (The Orchard) – moderator, Mauricio Ojeda (YouTube Music), 
Diego Burgos (Deezer), Ruben Abraham (Warner Music Latin)

LAMC Talks with KEXP El Sonido: Natalia Lafourcade with DJ Chilly

LAMC Talks with Billboard Latin: Rebeca Leon with Leila Cobo

Presented by: Facebook

Mabiland, La Dame Blanche, Akapellah, Fidel Nadal, 
Carlos Alomar – moderator, Sergio George

LAMC Talks with Deezer’s La Ola Podcast: Paloma Mami with Veronica Orozco

LAMC Keynote Interview: Gustavo Santaolalla by Javier Andrade

WORKSHOP:BELIEVE Case Study: Robot 95  
With: Alejandra Olea & Adriaan Glastra 

Sounds from Spain Showcase  
Presented by: Sounds from Spain

Performances by: Love of Lesbian, Paula Cendejas, Baiuca, Astola y Ratón, La Selva Sur, Amber Figueroa

BMI Showcase 
Presented by: BMI

Performances by: Vanessa Zamora, Pehuenche, Alex Rose, Niña Dioz, Gustavo Laureano

Thursday, May 6th

PANEL:The Creative Process in Pandemic Times 
Presented by: KRK

Eduardo Cabra, Aldo Gonzalez (Universal Music Latin), Alizzz, 
Áureo Baqueiro – moderator, Guaynaa, Carla Morrison

LAMC Conversation: Elvis Costello with Sebastian Krys

WORKSHOP:How Your Music Travels the World Presented by: Spotify 
With: Monica Herrera Damashek, Santiago Puentes & Bel Aztiria

PANEL:Post Pandemic Touring on a Local and Global Level 
Presented by: Industria Works

Richard Lom (WME), Andrés Sánchez (OCESA), 
Javier Montemayor (SeiTrack) – moderator, Diego Sáenz (PopArt Music), 
Austin Barmak (Electric Feel Ent.), Henry Cárdenas (CMN)

WORKSHOP:Facebook e Instagram: Mejores prácticas y storytelling con música 
With: Tania Dorantes 

LAMC Talks with Deezer’s La Ola Podcast: Tainy with Veronica Orozco 

PANEL:Publishing and Opportunities in 2021 and Beyond 
Presented by: Songtrust

Jorge Mejia (Sony Music Publishing), Eliezer Ponce (BMG Publishing), 
Mary Nuñez (Warner Chappell), David Weitzman (Primary Wave), 
Julio Bagué (peermusic) – moderator, Molly Neuman (Songtrust)

WORKSHOP:CWA 101 – Navigating US Tax Withholdings
Presented by: Citrin Cooperman 
With: Maria del Pilar Lopez

BizBat Contest Winner Spotlight 
Presented by: BizBat
Winners: Emilia Vega, Ultralux

LAMC at Capital One City Parks Foundation SummerStage Anywhere

Performances by: Dawer X Damper, Cande y Paulo, Pahua, La Dame Blanche, Hendrix, Sebastián .Otero, Fidel Nadal

Friday, May 7th

PANEL: Rompan Todo y Ahora Qué? 
Presented by: Ingrooves

José Tillán (The POPGarage) – moderator, Julieta Venegas, Andrea Echeverri, 
Nico Entel (Red Creek Productions), Juan de Dios Balbi (Entertainmex), Enrique Blanc

LAMC Interview: Eduardo Cabra with Javier Andrade 

WORKSHOP:Amplifica tu audiencia y posiciona tu música a través de TikTok 

Rob Ruiz (TikTok), Ceci Giménez, Renee, Leon Leiden

PANEL: Mental Health for the Creative Community 
Presented by: The Latin GRAMMYs & MusiCares 

Fito Paez, Pepe Aguilar, Ximena Sariñana, Rozalén

WORKSHOP:Insights – Harnessing Data to Make Creative & Strategic Decisions
Presented by: The Orchard  
With: Jacob Fowler 

LAMC Talks with KCSN: Gabriel Garzón-Montano with Nic Harcourt 

PANEL: Exploring Alternative Revenue Sources 
Presented by: IBERIABANK/First Horizon

Michel Vega (Magnus Media), Paula Kaminsky (GTS), Javier Liñan (El Volcán), 
José Juan Torres (Torres LLC), Polo Montalvo (La Buena Fortuna), 
Alex Hernandez (IBERIABANK/First Horizon) – Moderator

WORKSHOP:Fireside Chat – Financial Advice for Musicians
Presented by: City National Bank 
With: Ana Perez (City National Bank) & Louis Barajas (Wealth and Business Manager)

Acoustic Showcase
Presented by: Supersonica Performances by: Denise Rosenthal, Silvina Moreno, Silvana Estrada, Lennis Rodriguez, Gina Chavez, Mariangela, Kathy Palma

Here is what the conference looked like last year (virtually, 2020 sizzle reel):

What is the LAMC?

The LAMC (Latin Alternative Music Conference) is one of the more important music conferences in the world.  Dubbed the “Sundance of Latin music”, LAMC is also the only major conference celebrating and supporting forward thinking genres of Latin music that are often left of center. Over the last 22 years, the LAMC has opened paths for Latin music and culture as a live summer conference and festival in the heart of NYC. 

What was once alternative is now the mainstream. 

Register for free!