The Latin Alternative Music Conference, also known as LAMC, is an annual event made with the intention of showcasing and promoting Latin American music talent across all genres, hosted both virtually and in person, returning virtually this April 27-29 and in person on July 6-9, in New York.
Both events will feature panels, workshops, exhibits, and networking opportunities for those who attend. The music conference was one of the first to go digital in 2020 due to the COVID-19 lockdown. According to figures from the same page, more than 10,000 people joined the 2020 virtual event, and over 25,000 joined in 2021.
“The LAMC is to Latin what Sundance is to indie movies,” said the New York Times, and they were not wrong. The LAMC reunites different people, both English, and Spanish speaking, from the entertainment industry to extend their reach and better help these artists to grow, with coverage from magazines like Billboard, Rolling Stones, and of course us: Musica Roots.
Every year, they also choose a group of recipients for the coveted Wonder Women Of Latin Music award, sponsored by Amazon Music LAT!N, made to honor women who make a difference in the music industry. It was first launched in 2020, as ‘Class of 2020’, and previous honorees include Rebeca Leon (Lionfish Entertainment), Jennifer D’Cunha (Apple Music), Yvonne Drazan (Peermusic), and Latin Billboard’s Leila Cobo, amongst many other amazing women, from composers to executive producers, and everyone that make the music we hear happen.
Registration for the virtual event is free, and you can do it via the official website: www.latinalternative.com, where you can get the latest updates, options to contact the LAMC team with any question you might have, and even book your hotel for the in-person event later this year, you have everything available from just one place, and you can even check what went down in the previous year, in case your not familiar with the event at all. Plus, here’s a list of participating speakers this year.
They also give an ‘LAMC Discovery Award’ every year, and last year one of the winners was Venezuelan artist Maye, a talented woman we have already covered in previous articles before, other recipients of this award include tropical synth-pop duo Buscabulla, and prolific Mexican singer Carla Morrison.
LAMC really has been helping growing Latin artists over the years to get a hold of the industry, with many of the attendees even getting record deals and multiple hit singles after that, and it’s amazing that such an important platform exists.