January 31, 2023

The SXSW music festival is back! 2020 and the Covid pandemic hit it hard, but we finally have some good news. Also known as “The south by,” this music festival features a great variety of international and genre-spanning artists and interactive media. 

This year, the festival is aiming for the safety of all the pass holders. Following the pandemic restrictions, the SXSW 2021 will be entirely online. The focus is on the virtual experience. Each showcase will allow the attendants to experience the headliners at unique venues in the artists’ home countries through a premium viewing experience. 

Among all of the artists that will be performing, we wanted to highlight the Latin artists that made their names into the final list: 

  • Francisca Valenzuela: She’s one of Chile’s most famous pop-rock singers and songwriters. Her debut in 2006 with the single “Peces” is still one of the most significant records in her career. Her personality shines through everything she does. She’s also well known for being outspoken about feminism and her home country’s social issues. 
  • Samantha Sanchez: The Spanish-Cuban artist skyrocketed her way to the music industry through her youtube videos and has fastly become one of the most popular Latina creators on social media. 
  • Dingo Bells: Meet the Brazilian band that has been making music since their former members were still in school. Their first album released in 2015 under the title of “Maravilhas da vida moderna” (The wonders of modern life)
  • El Shirota: From the Mexican underground scene, El Shirota is a band that showcases influences from garage, punk, and noise with s slight hint of psychedelic and experimental sounds. 
  • Los Blenders: Los Blenders is a Mexican band that has slowly but firmly made a name in the Mexican music industry. Their album “Chavos bien” (cool kids) opened the doors for the most significant opportunity they’ve had: The Coachella music festival in 2017.
  • Luisa e os alquimistas: Since 2016, the Brazilian band has been around many cities and festivals, cultivating a vast fanbase, specifically in the north-east parts of Brazil. 
  • Nanpa Básico: Rapper and songwriter, Nanpa Básico was born in Medellin, Colombia, and has been in the music industry since 2003. He’s considered one of Colombia’s most prominent hip-hop artists. 
  • Petit Amie: Petit Amie is a Mexican-based band formed by four friends in 2020. Theis success skyrocketed because of their lyrics full of existential debates and their psychedelic-rock influences. 
  • Ruido Rosa: Four high school friends formed a band more than nine years ago, and they haven’t stopped spicing things up in the Mexican rock industry. All four girls play and love different music genres, and it-s something you can spot on their songs. 
  • Tuyo: Their debut album broke paradigms among the Brazil critics, and it’s because Tuyo is probably one of Brazil’s most unique bands in terms of style. The three harmonizing voices mix traditional and modern music trends. 
  • Vaya Futuro: The Mexican started thanks to a contest hosted by Converse in which a band could choose any famous studio to record their debut album. They don’t like to be classified in a genre; they simply let their fans define their sound. 
  • Vocal Vidas: Vocal Vidas is a feminine foursome who basically sing acapella. From Santiago de Cuba, the girls were discovered by Robin Miller when singing at a church. Miller described their voices as “angelical.”
  • Janney Marín Rivera, better known as Chiquis Rivera, is an American singer and television personality. She is the eldest daughter of singer Jenni Rivera. She began her singing career in early 2014, releasing her first single “Paloma Blanca” as a tribute to her mother.

Learn more by visiting SXSW 2021